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Positioning issues ways to placement an item inside the minds of consumers and tell what characteristics differentiate it from the competitor's merchandise. A firm typically performs this by creating a perceptual map, which denotes very similar goods generated in the same sector according to how shoppers perceive their price tag and quality.If a bu
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A brand manager will make crucial selections on how a firm should really existing alone to target audiences and how to craft a brand that creates the desired notion. This purpose conducts market research to know where products and solutions or expert services healthy into a specific sector and how to established a business aside from its competitio